Uncategorised | Arts Marketing Australia

Arts Marketing: Exploring Emotion and Audience Behavior in Theatres & Art Galleries

Michael McCallum — Sat, 22 Jul 2023 14:54:16 +0000

In the world of arts and culture, captivating an audience’s emotions is at the heart of every successful performance or exhibition. Whether it’s a thought-provoking play at a theater or a mesmerizing art display in a gallery, the ability to evoke emotions can leave a lasting impact on the audience. Understanding the link between emotions […]

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The Importance of Language to Online User Journeys: A Guide by Arts Marketing Australia (AMA)

Michael McCallum — Wed, 19 Jul 2023 12:23:29 +0000

In the dynamic world of online marketing, crafting an immersive user journey has become paramount to the success of businesses and organizations alike. For Arts Marketing Australia (AMA), the artistry of designing user journeys lies not only in the visual elements but also in the power of language. In this blog, we explore how the […]

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Unveiling the Curtain: Using Google Analytics 4 for the Arts Industry

Michael McCallum — Tue, 11 Jul 2023 03:55:58 +0000

Lights, camera, analytics! In today’s digital age, understanding your audience is more crucial than ever for theatre companies looking to take centre stage. With the rise of online platforms and digital marketing strategies, harnessing the power of data has become essential to success. Enter Arts Marketing Australia (AMA), your ultimate partner in leveraging the wonders […]

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Title: The Power of Listening to Your Audience: A Playful Pathway to Success for Theatre Companies!

Michael McCallum — Wed, 05 Jul 2023 12:00:54 +0000

Greetings, theatre enthusiasts and aficionados! Welcome to Arts Marketing Australia (AMA), your one-stop destination for unlocking the secrets of captivating and delighting audiences. Today, we’re here to explore the incredible power of listening to your audience and how it can transform your theatre company’s journey towards success. But hold on tight because we’re about to […]

The post Title: The Power of Listening to Your Audience: A Playful Pathway to Success for Theatre Companies! first appeared on Arts Marketing Australia.

Print, Keep it or Ditch it? The Merits of Arts Companies Keeping Printed Brochures, Programs, and Posters

Michael McCallum — Thu, 29 Jun 2023 11:39:48 +0000

In today’s digital age, where information is readily available at our fingertips, the question arises: Are printed materials still relevant for arts companies? With the rise of online marketing and communication channels, some may argue that printed brochures, programs, and posters have become obsolete. However, in this blog post, we will explore the merits of […]

The post Print, Keep it or Ditch it? The Merits of Arts Companies Keeping Printed Brochures, Programs, and Posters first appeared on Arts Marketing Australia.

Mastering the Art of Google Rankings: AMA to the Rescue!

Michael McCallum — Thu, 22 Jun 2023 09:07:18 +0000

Greetings, art enthusiasts and marketing maestros! If you’re an arts company looking to skyrocket your online presence and climb the elusive Google rankings, you’ve come to the right place. In this blog post, we’ll take you on a whimsical journey through the intricacies of search engine optimization (SEO) for arts companies, sprinkling some art-inspired humor […]

The post Mastering the Art of Google Rankings: AMA to the Rescue! first appeared on Arts Marketing Australia.

Cultivating Lasting Connections: Nurturing Audience Loyalty Post-Pandemic with the Heartfelt Support of Arts Marketing Australia

Michael McCallum — Wed, 21 Jun 2023 10:56:52 +0000

In the wake of an unprecedented global pandemic, the arts and culture sector has endured immense challenges, with venues shuttered and performances postponed. As we gradually emerge from this period of uncertainty, it is crucial for arts organizations to rebuild their audiences and reignite a profound sense of loyalty among their patrons. In this heartfelt […]

The post Cultivating Lasting Connections: Nurturing Audience Loyalty Post-Pandemic with the Heartfelt Support of Arts Marketing Australia first appeared on Arts Marketing Australia.

Cultivating Theatre Audience Loyalty in the Post-Pandemic Era

Michael McCallum — Tue, 16 May 2023 23:44:22 +0000

Introduction: As the curtains rise once again in theaters across the globe, the performing arts industry finds itself at a critical juncture. The COVID-19 pandemic has had a profound impact on the theatre industry, causing disruptions, closures, and changes in audience behavior. However, amidst these challenges lies an opportunity to rekindle and grow audience loyalty. […]

The post Cultivating Theatre Audience Loyalty in the Post-Pandemic Era first appeared on Arts Marketing Australia.

INSTALLATION UNDERWAY FOR 10TH ASIA PACIFIC TRIENNIAL AT QAGOMA

Michael McCallum — Mon, 08 Nov 2021 11:06:35 +0000

Anticipation is building as major works by artists Rocky Cajigan (Philippines), Chong Kim Chiew (Malaysia) Alia Farid (Kuwait), Brian Fuata (Aotearoa/Australia), I Made Djirna (Indonesia), Jumaadi (Indonesia/Australia), Vipoo Srivilasa (Thailand/Australia) and others are being prepared and installed for ‘The 10th Asia Pacific Triennial of Contemporary Art’ (APT10) at the Queensland Art Gallery I Gallery of Modern Art (QAGOMA). They join previously-announced artists including Kaili Chun (Kanaka Ōiwi, Hawai’i), Gordon Hookey (Waanyi people, Australia), Kimiyo […]

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NATIONAL GALLERY OF VICTORIA TO REOPEN ITS DOORS ON WEDNESDAY 3 NOVEMBER

Michael McCallum — Mon, 08 Nov 2021 10:59:30 +0000

On 3 November 2021, the National Gallery of Victoria (NGV) will re-open NGV International on St Kilda Road and The Ian Potter Centre: NGV Australia at Fed Square. On display upon re-opening, there will be the extended seasons of the world-premiere exhibitions Maree Clarke: Ancestral Memories, Big Weather and Naomi Hobson’s newly acquired painting and […]

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