Just look at smartphone growth
In designing a website for a Arts company the responsiveness of the landing page to mobile phone usage is vital.
Most booking nowadays are taken via the internet, so having an easy to access page is vital.
The Belvoir St Theatre’s website would have to be one of the most efficient in delivering customers to the ticket sales.
In times past theatre companies tended to overload their sites with images and information, Belvoir has moved right away from those notion. Those who do want to find out more about the company, can still do that, but its primary aim is to quickly drive uses to ticket sales.
This is in response to the customer desire, the client can easily, thanks to search engines, find out information about a show, but to buy tickets, especially mobile customers.
Belvoir’s site and the shrink test
Belvoir’s is a fully responsive website, ie can be easily read on mobiles, tablets and desktops. So when I’m in a cafe in Darlinghurst I can easily check out what’s on a Belvoir St. This is not the case for several other notable theatre companies.
You need your site across all forms as the graph shows the growth in smart phone use.
I easily chartered my way through the ticket payment system on my phone.
To check out the responsiveness of a website simply shrink the window on your browser to that of a phone, if it shrinks, its responsive, if not, they have a non responsive website.