26 June, 2013 Michael McCallum

Major Australian Performing Arts Companies Facebook Activity Survey

I decided to do a survey of the major arts companies Facebook interactions. The list of companies comes from the Australia Council’s website. “These companies must meet a range of criteria, including the demonstration of the highest artistic standards, a sizeable audience base and having a minimum average income of more than $1.6 million over the previous three-year period.”

600558_581901398516836_568976278_nMy survey was conducted on 25 June 2013 of the public Facebook pages of the companies. The posts are public posts by the respective companies. The interactions are a vital figure and include post likes, shares and comments within the 10 day period of 14 – 24 June 2013.

These figures are purely a snapshot of activity at this point. Because of the fluidity of social media posts the figures may contain an element of changeability and I invite companies to do further analysis.

The interactions are an important figure as I have examined in my blog post on audience engagement.

 

Company Company Likes Posts Interactions
Adelaide Symphony Orchestra

3959

14

297

The Australian Ballet

51731

7

1997

Australian Brandenburg Orchestra

3943

1

129

Australian Chamber Orchestra

9278

7

370

Bangarra Dance Theatre

12624

10

2504

Bell Shakespeare Company

10741

2

15

Black Swan State Theatre Company

4080

16

165

Circus Oz

11216

4

517

Company B

10391

3

49

Malthouse Theatre

6294

6

118

Melbourne Symphony Orchestra

8686

6

488

Melbourne Theatre Company

11900

4

238

Musica Viva Australia

2583

14

154

Orchestra Victoria

589

1

6

Opera Australia

2056

16

676

Opera Queensland

2056

2

37

Queensland Ballet

12162

8

1166

Queensland Theatre Company*

8447

25

455

State Opera of SA

1163

2

32

State Theatre Company of SA

2432

13

83

Sydney Dance Company#

16845

8

801

Sydney Symphony Orchestra

10518

15

355

Sydney Theatre Company

19843

2

33

Tasmanian Symphony Orchestra

1981

2

70

Queensland Symphony Orchestra

3215

1

221

West Australian Ballet Company

6819

6

153

West Australian Opera

1684

8

119

West Australian Symphony Orchestra

4389

10

595

 

*I have combined the Queensland Theatre Company Facebook page with the Queensland Theatre Greenhouse page.

# I have not included the SDC Studios Facebook page which had 10 930 likes, no posts and no interactions.

 

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