30 April, 2023 Michael McCallum

Marketing Using TikTok in the Arts Industry

Tik Tok is a rapidly growing social media platform that is known for its short-form videos and viral trends. It has quickly become a powerful marketing tool for arts organizations looking to reach younger audiences and promote their events and programs. In this post, we’ll cover some tips for using Tik Tok in arts marketing.

  1. Understand the platform

Before diving into Tik Tok, it’s important to understand the platform and its audience. Tik Tok is primarily used by younger generations, with the majority of its users under the age of 30. The platform is known for its short, engaging videos that often feature music and dance. Keeping this in mind, it’s important to create content that will appeal to this demographic and align with the platform’s trends.

  1. Create a Tik Tok account

To get started with Tik Tok, you’ll need to create an account. This is a straightforward process that can be done using your email address, phone number, or social media accounts. Once your account is set up, you can start exploring the platform and getting familiar with its features.

  1. Research trending hashtags and challenges

One of the keys to success on Tik Tok is participating in trending hashtags and challenges. These are popular themes or activities that many users are engaging with, and they can help your content gain visibility and traction. Research the current trending hashtags and challenges and find ways to incorporate them into your content.

  1. Keep your content short and engaging

As mentioned, Tik Tok is all about short-form videos, so it’s important to keep your content concise and engaging. Try to keep your videos under 60 seconds and make sure they have a clear and compelling message. Consider using music and dance to make your videos more dynamic and memorable.

  1. Promote your events and programs

Tik Tok can be a powerful tool for promoting your events and programs. Consider creating short videos that showcase your upcoming events or programs, and use hashtags to help them gain visibility. You can also collaborate with influencers or other organizations to reach a wider audience.

  1. Engage with your audience

Like all social media platforms, Tik Tok is a two-way street. Engage with your audience by responding to comments and messages, and consider creating content that encourages interaction and participation. This can help you build a loyal following and establish yourself as a leader in your industry.

In conclusion, Tik Tok is a powerful marketing tool for arts organizations looking to reach younger audiences and promote their events and programs. By understanding the platform, creating engaging content, and participating in trending hashtags and challenges, you can successfully use Tik Tok to boost your arts marketing efforts.

Contact Arts Marketing Australia to find out more

Image of TikTok