When arts companies are devising a site the accessibility to smartphone and tablet platforms is central. If companies are advertising, they need to address mobile platforms.
This is the trend in the US, and with Australians loving mobile technology its happening here too.
The eMarketer company highlights this issue.
eMarketer estimates that daily time spent by US adults with mobile devices—specifically smartphones and tablets—exceeded that spent with PCs for the first time in 2013. Now, in 2014, marketers and sellers are finally forced to reckon with a world of “always on” mobile consumers. As a result, mobile ad spending will more than double in 2014, topping 30% of digital ad spending.
Companies need to consider this is all advertising plans.