27 June, 2013 Michael McCallum

YouTube usage by Major Performing Arts Companies

395945-dame-ednaFollowing my analysis of Facebook and Twitter I decided to examine the YouTube usage of these major companies.

I decided a long period of analysis was needed for the videos as they might take longer produce than Facebook or Twitter posts.

I looked at the period from May 1, 2013 up until June 26 2013. The survey was completed on 27 June 2013.

As with all social media analysis, I invite the respective companies to examine their usage themselves as figures can change on a moment by moment basis.

Company Videos Views Comments Likes Dislikes Subscribers
Adelaide Symphony Orchestra

1

269

0

0

0

26

The Australian Ballet

5

35497

44

619

2

8238

Australian Brandenburg Orchestra

3

773

0

3

0

73

Australian Chamber Orchestra

4

421

2

6

0

432

Bangarra Dance Theatre

3

740

0

4

0

190

Bell Shakespeare Company

12

5774

0

30

4

190

Black Swan State Theatre Company

1

791

0

0

0

0

Circus Oz

0

0

0

0

0

331

Company B

0

0

0

0

0

177

Malthouse Theatre

0

0

0

0

0

139

Melbourne Symphony Orchestra

4

408

0

3

0

195

Melbourne Theatre Company

5

1714

0

5

0

175

Musica Viva Australia

8

118

0

0

0

294

Orchestra Victoria

0

610

0

0

0

49

Opera Australia

6

792

0

0

4

1029

Opera Queensland

1

378

0

0

0

46

Queensland Ballet

2

1511

0

0

18

387

Queensland Theatre Company

4

1478

0

4

2

84

State Opera of SA

0

0

0

0

0

4

State Theatre Company of SA

2

849

0

4

0

7

Sydney Dance Company

3

1905

3

34

0

757

Sydney Symphony Orchestra

20

12047

0

88

0

1738

Sydney Theatre Company

3

12133

13

61

2

392

Tasmanian Symphony Orchestra

0

0

0

0

0

8

Queensland Symphony Orchestra

1

134

0

5

0

110

West Australian Ballet Company

2

46335

0

0

0

225

West Australian Opera

0

0

0

0

0

8

West Australian Symphony Orchestra

0

0

0

0

0

0

 

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