External Case Studies | Arts Marketing Australia

Building Customer – Artist Relationships case study

Michael McCallum — Tue, 27 Jan 2015 23:50:17 +0000

AMA is all about exploring the world of arts marketing and bringing it to the local context. In ‘The Story of “YOU”, presented at the APACA Conference in Hobart, Joel Tan clearly showed how to develop strong, meaningful interactions between customers and artists in a regional arts centre. Tan, the Director of Community Engagement for […]

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Smartphone Access to Arts Websites

Michael McCallum — Tue, 29 Apr 2014 01:08:04 +0000

In designing a website for a Arts company the responsiveness of the landing page to mobile phone usage is vital. Most booking nowadays are taken via the internet, so having an easy to access page is vital. The Belvoir St Theatre’s website would have to be one of the most efficient in delivering customers to […]

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The hero in arts social image posting

Michael McCallum — Thu, 24 Apr 2014 02:04:37 +0000

For the second time this week effective arts social media marketing has drawn me to the Australian Ballet Facebook page. This time its about the use of the image. I have focused on the posting of an image relating to Lucinda Dunn’s retirement from the Australian Ballet after 23 years with the company. There are […]

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Developing the Audience through Video Streaming

Michael McCallum — Wed, 23 Apr 2014 05:46:40 +0000

Video streaming is a very effective way of marketing your arts company. So how do post effectively on YouTube. I thought I’d have a look at the Sydney Dance Company YouTube site Firstly, the quality of the video needs to be considered. Video production can be expensive, lighting, sound, shot quality are all considerations. This […]

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Australian Ballet Facebook Cover

Michael McCallum — Tue, 22 Apr 2014 02:49:57 +0000

As far a social media art marketing pages is concerned the Australia Ballet would have to be one of the most effective in Australia. The subject matter may have a lot to do with that, people love dancers, but the effectiveness of its social media goes beyond the allure of the dancers . The Facebook […]

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Every Facebook Post Counts

Michael McCallum — Tue, 15 Apr 2014 06:13:01 +0000

So many times I read a post for a Arts website and I think what is the purpose behind this post. Where is the relevance to what you are selling. I ask myself three questions in all posts: 1. How does this expand the companies like-ability? 2. Is this interesting, engaging or informative? 3. What […]

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Case Study: Orchestra of the Age of Enlightenment

Michael McCallum — Fri, 21 Jun 2013 04:10:48 +0000

Arts Marketing Australia is a company dedicated investigating the best examples of marketing artistic organisations from across the world. This case study a company can grow from an elite audience to a new and broader audience. When it comes to effective artistic marketing the ideas always come best from what place? The Artistic heart and […]

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Case Study: Coca-Cola is ‘Out of Order’

Michael McCallum — Wed, 19 Jun 2013 11:06:32 +0000

Arts Marketing Australia is a company dedicated investigating the best examples of marketing artistic organisations from across the world. This case study of an activist community displays how a low cost campaign can activate a community. The case study is that of the activist Out of Order campaign. This campaign is a clear example of […]

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Case Study: Grayson Perry: The Tomb of the Unknown Craftsman

Michael McCallum — Sat, 15 Jun 2013 09:53:46 +0000

Arts Marketing Australia is a company dedicated investigating the best examples of marketing artistic organisations from across the world. This case study focuses on the British Museum’s exhibition, Grayson Perry: The Tomb of the Unknown Craftsman. The British Museum is known for its collection of antiquities, like the Rosetta Stone and mummies. In 2011, the […]

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